AEW Double or Nothing, the inaugural pay-per-view under the upstart All Elite Wrestling brand, continues to ride the high of a critically acclaimed offering that now has much more to celebrate.
In addition to garnering north of 200,000 searches on Google Trends, Double or Nothing’s buyrate is estimated to be an impressive 98,000 according to Dave Meltzer of the Wrestling Observer Newsletter (h/t Wrestling Inc).
AEW’s search interest on Google Trends during Saturday night’s pay-per-view topped UFC 237 while lapping WWE Money in the Bank by a whopping 35%. With WWE perceived as a disorganized promotion, a perception that was further exploited by Jon Moxley’s viral scorched-earth interview on Talk is Jericho, AEW is primed to continue its steady pursuit of a significant market share in a once-monopolized industry.
With the Los Angeles Lakers, a once-proud yet still brand-name franchise, in the midst of an abject freefall, WWE appears to be in a competition to outdo the legendary basketball team in dysfunction.
From viewership woes to a revolving door of frustrated talent, to a system where scripts are reportedly re-written during broadcasts, WWE’s infrastructural problems couldn’t have come at a worse time for the market-leading promotion. Of course, this also represents an ideal entry point for the billionaire-backed AEW.
AEW figures to have major pay-per-views only a few times per year as opposed to every month. Its next major event, All Out, will take place on Labor Day weekend as a follow-up to the historic All In pay-per-view. All In, which drew an estimated 55,000 buys, became the first independent pay-per-view to draw over 10,000 fans.